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Change Management Learning Center - managing change library


 

Six keys to prepare for change

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Prosci and the Change Management Learning Center are proud to present this tutorial series focused on the top six keys when preparing for change.  Each tutorial in this series will focus on two of the top six keys that are essential for unlocking success when preparing for change. 
 

3

j0386516.jpg (18122 bytes) Assessing the organization

4

j0302988.jpg (31775 bytes) Assessing the project risks


Key #3 - Assessing the organization

You must consider the attributes of the organization that is being changed when creating your change management strategy. Some organizations are ready, willing and able to change while others are change resistant. Assessing organizational attributes is the third key to developing a high-level change management strategy.

When assessing your organization, it is important to understand the following organizational attributes:

Organizational value system and culture (adaptability to change) 

The culture and value system play a major role in how an organization reacts to change. By considering this factor, you can predict certain reactions in the group and plan accordingly to deal with those reactions. Certain organizational value systems will be very resistant to change. Your change management task in this case will be much more difficult.

It is important to assess the culture and value system in an organization so that you do not jump to conclusions about individual behavior and resistance. For example, if an organization is resistant to change and you observe individuals resisting the change, then the first step will be addressed toward the group at large.

On the other hand if you are working with an organization that is very adaptable to change, and you encounter individuals resisting the change, then individual change management strategies are often more effective as a first step.

For changes impacting more than a single department or work group, it is possible that each group will have a different assessment result.

Capacity for change (how much more change can the organizational absorb)

Organizations have a limited capacity for change. If your organization is already experiencing a large degree of change, then implementing yet another change can be more difficult.

On the other hand, if little or no change is currently being implemented, then the acceptance of the organization to a new change is higher, and subsequently the change management process is more straightforward.

Leadership styles and power distribution 

Leadership styles play an important role in change management planning. Because sponsorship and management support is a key success factor for change management, it is important that you take time to assess the leadership styles and power distribution in the organization.

Centralized leadership and control in a single individual (like the CEO or an executive manager) will result in a simpler sponsorship model. Conversely, when authority and decision making is dispersed throughout an organization, gaining support and consensus on the direction of the change will be more difficult. Sponsorship may come from multiple empowered leaders who may not agree on the direction of the change.

It is important to know where the true leadership, direction and decision making is taking place in your organization. Without this understanding, your activities may be targeted at the wrong individuals.

Residual effects of past changes (past failures may result in "baggage")

Past changes may have left a residual effect that could work in your favor, or make change management more challenging. Residual effects that will work in your favor include:

  • Past changes were typically successful
  • Employees and managers on past changes were well-informed and the change was managed effectively
  • Executive sponsors were visible and active during the change process
  • Resistance was confronted head-on and resolved quickly
  • If necessary, employees or managers that would not change were removed from the organization

Residual changes that will make change management difficult include:

  • Change projects repeatedly failed
  • Employees and managers were surprised by changes
  • Executive support for changes was weak and ineffective
  • Changes could be blocked by employees and managers who resisted the change long enough
  • Employees or managers could block or sabotage the change without consequences
Middle-management's predisposition to change 

In many organizations there are middle managers that have a high degree of control over their peers and employees. They are either strong leaders or feared by their employees. These middle managers will play a significant role in the change process.

During the change, these managers can take on several different roles that can be supportive or problematic for the change management team. These options include:

  • Advocate - they will act in favor of the change and help with implementation.
  • Neutralizer - they will neutralize messages from the executive sponsors and change management team. The actual message to their employees is tailored to their own agenda.
  • Renegade - they will be unpredictable, sometimes appearing to support the change and other times undermining the change at key points in the process.
  • Villain - they will deliberately and proactively sabotage the change using their position of power and authority and by using their informal network of communication with peers and executives.

 

Each of the above factors will influence your change management strategy and dictate how receptive your organization will be to change management. Everything from your sponsorship model to the necessary resources for managing change are affected by the factors listed above. Once you have considered these factors, an organizational readiness assessment will help you capture and summarize your results. The organizational readiness assessment paired with the change characteristics assessment (from key #1) are used to customize your change management strategy and determine whether your project is high, medium or low risk. Both the organizational attributes assessment and change characteristics assessment can be found in the Change Management Toolkit or Change Management Pilot.



Key #4 - Assessing the project risks

Each change project has different attributes and therefore different risk factors. The project risk will be a function of the organizational attributes and the change characteristics. The figure below shows the spectrums of change characteristics on the X axis and organizational attributes on the Y axis. Your location in the quadrants will come from your change characteristics assessment and organizational attributes assessment from the above keys.

image002.gif (13642 bytes)

Figure one - Change risk assessment

 

The results from your organization assessment (key #3) and the change characteristics assessment (key #1) allow you to plot your change on the risk assessment diagram above. Complete assessments are found in Prosci's change management methodology products.

You should communicate this risk assessment to the primary project sponsor and use this information to determine if special change management tactics will be required for your project. The organizational attributes assessment and change characteristics assessment used to create your change risk profile can be found in the Change Management Toolkit or Change Management Pilot.


Summary

The change characteristics assessment and impact index (from keys one and two) combined with the organizational attributes and project risks (from keys three and four) allow your change management strategy and plans to be customized and tailored to the specific needs of your change and organization. This is extremely important so that you do not treat a small change in a change ready organization the same way you treat a large change in a change resistant organization. The first four keys allow you to customize your change management plan and strategy to your specific change and organization. The last two keys will finish out the top six keys when preparing your change management strategy by talking about special tactics based on your project's risk.

 

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Related Resources:

Best Practices in Change Management: 426 companies share experiences in managing change and lessons on how to build great executive sponsorship. Includes success factors, methodology, role of top management, communications, team structure and more. The report makes it easy to learn change management best practices and discover the mistakes to avoid when creating executive sponsorship.

Change Management Toolkit: a comprehensive change management process including templates, worksheets, assessments, checklists and guidelines - a must have for change management team members and consultants.

Change Management Pilot: a fully electronic version of Prosci's popular Change Management Toolkit with templates, worksheets, assessments, checklists, eLearning modules, ready-to-use presentations and guidelines. 

NEW - Change Management Pilot Professional:  a fully electronic version that combines the Change Management Pilot with the Change Management Guide for Managers and Supervisors and Employee’s Survival Guide - a combination that allows you to reach each level of the organization.

Change Management Guide for Managers and Supervisors: a guide specifically designed for managers and supervisors dealing with change - complete with team and individual coaching activities, best practices findings and frequently asked questions.

Change Management: the people side of change: a solid foundation in change management perspectives, theories, activities and practices.

 


 

 

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