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Integrating change management and project management - webinar highlights

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Background

The Change Management Learning Center hosts a series of one-hour webinars designed to cover some of the critical aspects of managing change. This tutorial shares the highlights and key takeaways from the webinar titled "Integrating change management and project management". The content from this tutorial comes from the new online change management tool - the Change Management Pilot.

 

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Integrating change management and project management

Applying change management to business initiatives

Change management can be applied to many types of business improvement programs - from radical changes like BPR, mergers and acquisitions or new product releases to incremental changes like continuous improvement processes or Six Sigma. Change management is the process and tools - such as communications, sponsorship, coaching, training and resistance management plan - for addressing the people side of change. Change management is not an event - it is a process of helping individuals understand, internalize and support a change. The challenge for project teams is to effectively integrate change management with their project management activities.

 

Conceptual business improvement and change management processes

To see how integration takes place, we begin by looking at a conceptual picture of a business improvement process and a change management process. Although the pictures below show high-level steps, most business improvement processes (TQM, BPR, Six Sigma, reorganization, etc.) contain the five steps below. Likewise, while the change management process will vary and be more complicated than shown below, these five areas represent some of the major activities of change management. At the end of the tutorial, downloadable documents show the detailed Level 1 and Level 2 activities for the integrated process.

Business improvement process

 

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Change management process

 

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Your starting point changes what you do first

If you begin change management when you begin your project, you are able to integrate the change management steps into the project steps. This is shown conceptually in the table below called Scenario 1.

 

Scenario 1

Integration primarily occurs in one of two ways. First, someone from your team (like you) introduces the importance of change management and the people side of change at the project initiation or second, your organization has made a commitment to building change competence and utilizes change management as standard practice on every project. When change management is started at the beginning of a project, the activities can be fully integrated. Your first step will be to develop a change management strategy based on the characteristics of your particular change and the attributes of your organization that is being changed. Change readiness assessments will help you decide on your strategy and how you will customize the change management plans you are going to develop.

Integration of change management

process-int.gif (2058 bytes)

 

Scenario 2

Unfortunately in many cases, change management is added on to a project after it is well underway. The project team may be preparing for implementation or implementation may have already started, and often times the catalyst for using change management is resistance by employees, supervisors and managers. In this situation, your project has already begun to experience difficulties, including productivity declines, active and passive resistance, and possible loss of valued employees (all of these can be prevented or minimized when change management is integrated from the very beginning). In this scenario, your first activity is to find out what has already happened. You must take the pulse of the organization, identify the source of resistance, why it has emerged and manage it effectively and quickly. After you have controlled the damage that is already done, you move into the change management process and develop a strategy for the rest of the project.

Add-on of change management

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Change management process

The picture below depicts the three-phase change management process and the associated outputs of the process. This process is based on best practices research with over 900 organizations. The new Change Management Pilot is built on the process, including all of the associated templates and assessments for each phase of the process.

phase1.gif (15727 bytes) Outputs:
  • Change characteristics profile
  • Organizational attributes profile
  • Change management strategy guidelines
  • Change management team structure
  • Sponsor structure and responsibilities
phase2.gif (11102 bytes) Outputs:
  • Communications plan
  • Sponsor roadmap
  • Training plan
  • Coaching plan
  • Resistance management plan
  • Master change management plan
  • Project team activities
phase3.gif (16145 bytes) Outputs:
  • Compliance audit reports
  • Corrective action plans
  • After action review
  • Transition plan

 

What does an integrated process look like

To integrate change management steps into your project, we have provided a detailed example.

Below are three word documents that show the Level 1 and Level 2 process activities for the business improvement process, the change management process and the integrated process. These steps are set up as documents that can be downloaded and imported directly into a project management software like MS Project. If you get a gray dialogue box asking for login information, just click 'Cancel'.

Level 1 and Level 2 business improvement activities

Level 1 and Level 2 change management activities

Level 1 and Level 2 integrated project activities

 

By integrating change management and project management, you will be ensured of a more effective implementation of your project.

 

Next steps

The Change Management Pilot application is an online tool with the complete change management process, methodology and over 30 downloadable templates and assessments you can begin using on your project right away. Single user licenses are available for $449.

Sign up today for the upcoming change management webinars. These free one-hour sessions include a web-based portion given through the CM Pilot and a conference call where change management experts provide tips, stories and answer questions about key change management topics. Upcoming webinars will cover developing your sponsor model, preparing your team and managing resistance.

"This is the most beneficial webinar I have attended. Your delivery was to the point and interesting."   
Angela M, Wells Fargo

"It's great having an opportunity to network with others who are facing similar challenges with implementing effective change management [AND] the take aways are excellent."
Sheryl C, Lakeland Electric

 

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Resource guide

The resources in the table below will be the source of the upcoming tutorial series. For leaders and team members involved in managing a change project, these resources will provide an immediate understanding of the steps and tools needed to manage change.

RESOURCE WHO IS IT FOR?
Change Management Toolkit: provides you with the most comprehensive, research-based change management process on the market today, includes guidelines and templates for sizing your change, assessing change readiness, communication planning, training development, sponsor roadmaps, managing resistance and reinforcing change. Includes the ADKAR model for change management and coaching.

Now available in a fully electronic, online format in the new Change Management Pilot.

Change leaders, consultants and change management team members - use templates, assessments, guidelines, examples and worksheets that help you implement organizational change management
Best Practices in Change Management: 426 companies share experiences in managing change and lessons on how to build great executive sponsorship. The report makes it easy to learn change management best practices and discover the mistakes to avoid leading change. Change leaders, consultants and change management team members - learn what is working for others, what is not, and what mistakes to avoid - includes team and sponsor activity lists. Includes success factors, methodology, role of top management, communications, team structure and more.
Change Management: the People Side of Change: introductory guide to change management -  an excellent primer and catalyst for change leadership with best practices from Prosci's latest research and case studies. Change leaders, executives and managers - learn the 'why,' 'how,' and 'what' of change management. "Change Management is like a driving school for change Employees."  This 'quick read' includes the ADKAR model and the Prosci change management process.
Change Management Guide for Managers and Supervisors: complete with team and individual coaching activities, best practices findings and frequently asked questions. Managers and supervisors - a guide specifically designed for managers and supervisors dealing with change. This tool is ideal for managers who are directly dealing with employees facing change. Use with the Employee's Survival Guide to Change and the Change Management Toolkit.
Employee's Survival Guide to Change: a handbook to help employees survive and thrive during change. Employees facing change - answers frequently asked questions and empowers employees to be effective change Employees with the ADKAR model.

 

How-to-guide.jpg (4140 bytes) How to deploy change management - a new resource map
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