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Change Management Job Description: Redux

The first Change Management Job Description tutorial was released March 4th, 2009. It included a form where readers could comment on the tutorial and the specific subheadings in the job description. This tutorial includes the original job description tutorial along with reader feedback.

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We at the Change Management Learning Center receive many inquiries looking for a job description for “Change Manager” or “Change Management Specialist”. While there is currently not a single, universally recognized description – Prosci’s research and experience does suggest that there are some common elements for the role of change manager.

Organizations are using a number of terms for the dedicated change management resources or specialists that support the people side of organizational change. Some of the titles for this role include:

  • Change Manager
  • Change Management Specialist
  • Change Management Consultant
  • Change Management Analyst
  • Change Management Coordinator
  • Manager, Change Management
  • Organizational Change Management (OCM) Consultant
  • Change Management Lead

Regardless of the actual name, these people play a central role in helping changes succeed by maintaining the focus and rigor required to support the people side of change.

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Below is a mock job description for the role of Change Manager or Change Management Specialist - along with reader feedback from the March 4th release of the job description. We are still interested in your feedback, so you can use the form below to share your thoughts.

 

Position description:

The Change Management Specialist will play a key role in helping projects (change initiatives) meet business, schedule and budget objectives. This person will focus on the people side of change – including changes to business processes, systems and technology, job roles and organization structures. The primary focus will be creating and implementing change management plans that minimize employee resistance and maximize employee engagement. The Change Management Specialist will work to drive faster adoption, greater ultimate utilization and higher proficiency on the changes impacting employees in the organization such that business results are achieved.

Supervision:

While the Change Management Specialist does not have supervisory responsibility, this person will have to work though many others in the organization to succeed. The Change Management Specialist will act as a coach for senior leaders and executives in helping them fulfill the role of change sponsor. The Change Management Specialist will also support project teams in integrating change management activities into their project plans. Finally, the Change Management Specialist may provide direct support and coaching to front-line managers and supervisors as they help their direct reports through transitions.

Reader feedback on position description and supervision:
The Change Management Specialist will play a key role in helping projects (change initiatives) meet business, schedule and budget objectives. *The word "helping" is too subjective.  - Tara

This is a general potential 'catch all'. I would like to see the CMO structure of roles and how they link together as resources in their various processes through a CMO type structure.  - Bob

Supervision; some roles require a change team and the change lead is a direct supervisor of the change team, especially if working on a large enterprise project. So I think this has to be included in the description.  - Keren

Nice, neat definition that encompasses many if not all of the qualities / competencies I would hope to see.  - Stuart

Overall, this is a very good effort to put provide some structure in selecting Change management specialist.  - Momo

In a large scale change Scenario: Invariably a change specialist would have a team of change agents or a cross functional team to manage change. His position description should also involve "Bringing the CFT [cross functional team] or change agents to a common ground where they understand the change benefits and the change mandate."  As only a team which knows why they are executing a change would do it with a lot more conviction and determination.  - Gautam

I think that the description provided is more one of a generalist than a specialist. If you use the word 'specialist' it needs to show in what way are they are a specialist e.g. they have all the generalist qualities and in addition they specialise in one or more of the functional activities of change management, e.g. communications or coaching or training etc. I think that we should debate roles within a context and not try to provide role descriptions in isolation to other potential roles in the change management space. So, the first debate should be around whether there is more than one role in the function of change management practice (other than the already recognised roles of sponsor, people leader, stakeholder etc.)  - Tom

Yes I think there is a need for a position that looks at and coordinates the overall aspects and impact of change on an organisation. However there are some more positive business-related items that I think this role should look at - these include the following:
- Analyse overall risks to the organisation caused by all changes currently being made or forecast for the future and ensure that appropriate mitigation actions are in hand
- Ensure that there is no unacceptable loss of corporate knowledge or capacity caused by the combined effect of all changes
- Ensure that the combined effect of all changes does not infringe corporate governance requirements
Who does the Change Management Specialist report to? How does the change management specialist relate to other existing departmental and managerial organisations such as QA , Administration , Finance and Accounts, The Board etc?  - Michael

Very clear and straight-forward description - Leodegardo

I have been doing change management on large projects for almost 2 decades now and I have found that I can be most effective in this role leading a team of professionals - communications experts, training designers and developers, OD analysts, HR consultants..). The reasons for this are twofold: one, when all these professionals work as a team we can develop a change program that is cohesive, holistic and has a tight focus on our audiences, ensuring that we minimize the disruption of the change thereby encouraging faster adoption. I have found that without someone to facilitate such a team, the various areas work in silos and the overall program can have considerable duplication, gaps and mixed messages. The second value of coming to the overall project as a PM with a team is more subtle. A large number of my projects are IT related and IT continues to struggle with understanding change management (or change facilitation as I prefer to call it) and therefore appreciating its value. They do however, very much understand 'project management'. When I am at the table as a project manager, I have far more credibility than I would as a consultant and I am far more likely to be included as a key player, thereby making it easier to do my job effectively.  - Mary

Great introduction -- frames the position nicely and describes key business results to which CMs contribute. Only potential improvement I see could be the addition of a short section on "work outputs" or "key deliverables" -- in other words, what someone in this position produces (as opposed to does).  - Rick

 

Roles and responsibilities:

  • Apply a structured change management approach and methodology for the people side change caused by projects and change efforts.
  • Develop a change management strategy based on a situational awareness of the details of the change and the groups being impacted by the change.
  • Identify potential people-side risks and anticipated points of resistance, and develop specific plans to mitigate or address the concerns.
  • Conduct readiness assessments, evaluate results and present findings in a logical and easy-to-understand manner.
  • Develop a set of actionable and targeted change management plans – including communication plan, sponsor roadmap, coaching plan, training plan and resistance management plan.
  • Support the execution of plans by employee-facing managers and business leaders.
  • Be an active and visible coach to executives leaders who are change sponsors.
  • Create and manage measurement systems to track adoption, utilization and proficiency of individual changes.
  • Identify resistance and performance gaps, and work to develop and implement corrective actions
  • Create and enable reinforcement mechanisms and celebrations of success.
  • Work with project teams to integrate change management activities into the overall project plan.
  • Work with communication, training, HR and OD specialists in the formulation of particular plans and activities to support project implementation.
Reader feedback on roles and responsibilities:
Work with communication, training, HR and OD specialists in the formulation of particular plans and activities to support project implementation. *I find that many people believe Change Management is a communication role / not a 'consultant' to communication, training, etc. role. I also have found project managers believing that the change management specialist is there to assist with project management (schedule development, flushing out project details, etc).  - Tara

This tends to assume a direction giving, 'advisor' type of role, where would you see this in a CMO structure? Leader strategist or implementer or all of the above?  - Bob

However, I feel that some of the roles and responsibilities could include, counseling, establishing stakeholder analysis plan, Business analysis and business case plans, employees empowerment plan, etc.  - Momo

The role should include supervisory role. Rational: A plan (around communication/training) may require the change manager to execute tasks concurrently for which he may involve subject matter experts and other "agents" who would help the change specialist to accomplish the plan within the set deadlines.  - Gautam

We also do Quality Assurance Management for our more junior Change Analysts and Contractors working for us. Also put high focus on Quality of customer relationship (Develops and maintains professional, sound constructive interpersonal relationship with "clients").  - Annie

The roles described at present have a very 'touchy- feely ' nature and whereas these are important I think that there are many other more solid responsibilities that should be specified. These include the responsibilities associated with the additional items I have identified above together with the following:
 - Coordinate the time schedule of the overall change with particular regard to administrative features (who moves where when and why. Will the accommodation, service and administrative facilities be in place etc?)
 - Ensure that the total impact of the change has been reviewed and all necessary actions are in place
 - Understand the overall benefits and dis-benefits of individual changes and the combined effect of all changes
 - Ensure that appropriate reviews of all changes take place on a regular basis
 - Advise senior management if changes should be abandoned
 - Ensure that changes are complete and that there is no undesirable loss of corporate expertise, knowledge or business capacity caused by individual change or the combined effect of all changes  - Michael

As per above... I think the role should include ability to lead a team.  - Mary

 

Skills and qualifications:

  • A solid understanding of how people go through a change and the change process; experience with ADKAR is a plus.
  • Experience and knowledge of change management principles and methodologies (example: Prosci certification)
  • Familiarity with project management approaches, tools and phases of the project lifecycle.
  • Exceptional communication skills – both written and verbal.
  • Able to work effectively at all levels in an organization.
  • Excellent active listening skills.
  • Problem solving and root cause identification skills.
  • Strong analytic and decision making abilities.
  • Must be a team player and able to work with and through others.
  • Ability to influence others and move toward a common vision or goal.
  • Experience with large-scale organizational change effort.
  • Change Management Professional designation is a plus (learn more about the new Association of Change Management Professionals and the Change Management Professional designation at the Prosci Global Conference or by visiting the new ACMP® website)
  • Previous change management experience is a plus.
Reader feedback on skills and qualifications:
 - Strong organizational skills
 - Knowledge of overall business - what changes impact other areas of the business
 - Emotional intelligence
 - Resistance management
 - Coaching skills
 - A poker face helps : )   - Tara

Should include implementation experience using Change Management methodologies.  - Keren

Noting that change management experience would be a plus almost implies a degree of stage development in the role, i.e. a seasoned / more senior change manager must have prior change experience, a more junior change manager may not be expected to have this experience?  - Stuart

I feel that there should be a clear difference between the essential and desirable skills.  - Momo

Skills can involve leading a team from the front.  - Gautam

Degree in one of the Social Sciences also a requirement.  - Annie

I would add the following: Understanding of the Business and its existing management processes (or similar for the industry sector concerned).  - Michael

Add demonstrated trustworthiness  - Jemmot

Understanding of the theoretical approaches to change with the ability to determine and apply the appropriate type and level of change.  - Colin

Can be acquired and strengthened through formal and non-formal education and training - Leodegardo

 

 

 

General feedback on the job description tutorial:
Over all, good work thus far!  - Momo

The phrase 'job description' suggests a description of a role within a post as part of an established organisational structure and therefore needs to specify who this job reports to, amongst other information. As you are trying to provide guidance of a general nature and not to a specific organisational design I would suggest that you rather speak of 'role description' and not 'job description'. If you go this route then your headings change a bit and the contents become better sorted and more clearly defined. I am no OD specialist but I recommend that you use one to help knock this into a more acceptable shape. Also, there are various standards I have seen over the years for structuring these I suggest that you use one as a default and state this so that people know the approach you have taken. You may also need to include a section on key role interactions, especially as it relates to other roles in a typical change management function.  - Tom

I think that this is a valuable document that just needs a few more items to make the change management specialist more business aware and to give him/her more some more organisation -wide and specific 'hard', measurable responsibilities that he/ she cannot hide from. There is too much focus on the 'people' side of things - this will be important in some organisations but not in others. The tutorial should give a balanced approach, covering both 'hard' and 'soft' aspects of change management with equal emphasis - individual organisations can then decide how to strike an appropriate balance. - Michael

Here is my feedback: Way soft and incomplete. Says nothing about accelerating benefits realization, operational assurance, business readiness, executive alignment. I love your materials & want to make them better.  - Joanne

This is extremely valuable. Great start.  - Mary

 

 

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Prosci is currently sponsoring the launch of the Association of Change Management Professionals (ACMP®) and building a certification program and set of standards for the designation Change Management Professional (CMP®). The first phase of this development will take place this year at the Prosci Global Conference.

At the 2010 Prosci Global Conference, the ACMP® charter and constitution will be ratified and regional chapters will meet.

 

 

Share your thoughts on the Change Management Specialist job description:
Please use the form below to share your thoughts. You can include comments in just one field, or all of the fields. We will include feedback that is submitted on this tutorial in the next release on the roles in change management.

Name:

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Comments on overall position description:
Comments on roles and responsibilities:
Comments on skills and qualifications:
General comments on the tutorial:

You will be returned to this page when you click submit.

 

 

 

 

 


 

 

Offerings for applying Prosci's change management methodologies:

Training:

  • Change management certification ($2100) - 3-day program where you bring a project you are working on and apply all of the assessments and tools as you learn them - taught by former fortune 500 executives at locations across the US - includes over $1000 in products, including the Best Practices in Change Management benchmarking report, the Change Management Toolkit and the Change Management Pilot 2010
  • Train-the-trainer ($2300) - learn how to teach Prosci change management training programs in your organization
  • Onsite training - bring Prosci to your location for 3-day certification programs, 4-6 hour executive briefings, 1-day manager programs or 1-day employee programs - call +1-970-203-9332 for more information

Methodology tools:

  • Change Management Toolkit ($349) - hardcopy 3-ring binder presenting Prosci's change management methodology, includes templates, checklists and assessments for managing the people side of change (includes CD-ROM)
  • Change Management Pilot Pro 2010 ($449) - online tool including Prosci's change management methodology, eLearning modules and downloadable templates, assessments, presentations and checklists
  • Change Management Guide for Managers and Supervisors ($189) - tools to help supervisors engage and coach their direct reports through change (includes 4 copies of the Employee's Survival Guide)
  • PCT Analyzer ($149/$349) - web-based tool for collecting PCT Assessment data, analyzing results, identifying risks and developing action steps

References and books:

  • Best Practices in Change Management benchmarking report ($249 / quantity discounts available) - journal-style report with lessons learned and best practices from 575 participants, presented in an easy-to-use format - reads as a checklist of what to do and what not to do
  • Change Management: the people side of change ($18.95 / quantity discounts available) - a primer for anyone involved in organizational change that addresses why manage change, individual change management and organizational change management
  • ADKAR: a model for change ($18.95 / quantity discounts available) - the definitive work on Prosci's ADKAR® Model
  • Employee's Survival Guide to Change ($14.95 / quantity discounts available) - a handbook to help employees survive and thrive during change, answers frequently asked questions and empowers employees to take charge of change

 

 

*** Prosci also offers leadership packages - groupings of products at discounts that offer you some of the most helpful and common combinations of Prosci change management resources

 

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Email a Prosci analyst or call 970-203-9332 with questions about the methodology, its application, or finding the right resources to support your change management activities.

 

 


 

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