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Business Case for Building an Organizational
Change Management Capability


Over the last decade, the discipline of change management has emerged and evolved. What was once an ad hoc approach consisting of perhaps a communication plan and training plan has grown into a discipline driven by structure, rigor, process and deliverables. Leading organizations are now beginning to make the shift from applying change management in a project-by-project fashion toward institutionalizing and embedding change management and to build a true organizational capability.

Prosci calls this effort Enterprise Change Management (ECM) and has released a suite of tools to support change management practice leaders who are undertaking this effort (download the Prosci ECM Suite Brochure).

This tutorial presents the Business Case for Enterprise Change Management. Following the business case outline created by Prosci, the tutorial presents the rationale and approach for building an organizational change management capability in a structured and formal business case.

This tutorial is not meant to be an exhaustive presentation of the business case, but instead to give a glimpse of how you could position "organizational change management capability building" to senior leaders in the format of a business case.

Prosci's ECM Boot Camp is a one-day workshop for change leaders who want to succeed in institutionalizing change management. Upcoming ECM Boot Camps (seats are limited):
  • April 16, 2015 - Las Vegas, NV
  • May 12, 2015 - Chicago, IL
  • Sept 22, 2014 - Denver, CO
  • Oct 15, 2014 - Portland, OR
  • Download registration form

Learn more
Contact us about an onsite Boot Camp



Business Case for an Enterprise Change Management Project

Executive Summary

In the coming years, no core competency will be more important than the ability to effectively implement change. With increasing internal and external pressures, our organization will only undertake more projects and initiatives. Our ability to achieve expected benefits and outcomes will be tied directly to how effectively we engage employees in these upcoming changes since return on investment depends on employee adoption and usage. By building an organizational change management capability with the Enterprise Change Management Project, we will realize greater return on the initiatives we launch and position ourselves for success in the present and the future.


Situational Assessment and Problem Statement

The time to build an organizational capability in change management is now. In upcoming years, we will face more change than ever before. We are already suffering the consequences of change saturation, and a change management capability can help increase our capacity to handle new change. Industry data suggests that 70% of change initiatives fail to deliver. One key source of this failure is that inadequate attention is paid to employee adoption and usage. We have experienced the costs of not managing change and cannot afford to put at risk the changes we are about to embark upon. Additionally, data suggests that there is a direct correlation between project success rates and effective change management - projects with excellent change management are six times more likely to meet objectives than those with poor change management, and they are more likely to be completed on time and on budget as well. As an organization that values our employees and considers them one of our most important assets, embedding an employee focus in our change efforts is paramount.

Our ability, as an organization, to realize benefits and create value through change depends on our internal change management capabilities (read more about the value proposition of ECM).


Project Description

The project is called Enterprise Change Management. The project entails understanding how change is managed today (our current state), defining what a change capability will look like (our future state) and developing a plan to embed change management and grow change management competencies (our transition state). The scope of the project is two-fold:

  • Increase the application and use of change management on projects and initiatives
  • Build individual change leadership competencies throughout the organization (from the CEO to front-line employees)

The objective of the Enterprise Change Management Project is to improve our organizational maturity in change management, increase our change capability and improve the success rates of our projects and initiatives (read more about structuring Project ECM).


Solution Description

The solution for the Enterprise Change Management Project will involve two work streams: a "technical side" solution for institutionalizing and embedding change management and a "people side" solution for building the necessary buy-in and commitment to change management across the organization. These two work streams together are necessary to ensure that the change management capability is fully realized. On the "technical side" front, the Prosci ECM Strategy Map will guide the development of specific tactics that address:

  1. Leadership engagement in change management
  2. Project application of change management that is intentional, triggered and structured
  3. Skill development in change management with a robust curriculum for all levels of the organization
  4. Structure supporting change management including a Change Management Office and change management job roles
  5. Process integration into our existing project management methodology and improvement disciplines (including our Continuous Process Improvement, Business Process Management, Lean, Six Sigma and Strategic Planning disciplines)

On the "people side" front, we will engage employees in change management to ensure that the approach is embraced, adopted and used. We will demonstrate why change management is needed on our projects, what is at risk if we do not manage change, why this capability is critical right now and show the organizational and individual benefits of becoming more adept at change.


Cost-Benefit Analysis

The cost components of the Enterprise Change Management Project include: procuring a Prosci site license that grants access to integrate and customize the methodology, research and toolset; developing internal trainers through the Prosci Train-the-Trainer program; delivering change management training for all levels in the organization; creating job aids and continuing education opportunities; assigning staff to the Change Management Office and to change management job roles; and allocating budget and resources for change management on each project and initiative. While the cost figure may seem large at first glance, it is quite small when compared to the overall capital and budget being invested in projects and initiatives - a Prosci site license equates to a rounding error on our largest project.

The benefit of building the change capability is first and foremost the achievement of expected results and outcomes of that capital and budget being invested in project and initiatives - increasing likelihood of success six-fold. In addition, the organizational change management capability can increase change capacity, reduce change saturation, improve sustainment of change impacts and serve as a competitive differentiator.


Implementation Timeline

The Enterprise Change Management Project will take place in three phases.

  • During Phase 1, specific pilot projects will be strategically selected - on these projects change management will be fully resourced and budgeted for and training will be provided to the project teams and impacted leaders, managers and supervisors. Additionally, work will begin to develop internal trainers and to procure the necessary Prosci site license to fully integrate change management into the project management methodology and other improvement disciplines.
  • During Phase 2, we will increase the number of projects applying change management, build out a robust curriculum so that change leadership becomes a competency of all members of the organization (even weaving change management concepts into existing leadership development programs), and integrate change management into the project management methodology and other improvement disciplines. In addition, a Change Management Office will be created and chartered during Phase 2.
  • During Phase 3, change management will be extended to all projects and initiatives and will be included in the project launch and funding processes. The Change Management Office will be fully functional and support the application of change management and the building of individual change management competencies. Training will be delivered to all employees, along with continuous education opportunities, and change leadership will become part of the performance management system.

A specific timeline with dates will be built around the three phases.


Critical Assumptions and Risk Assessment

The primary critical assumption is that this effort will have the necessary and sufficient support by senior leaders. The effort will not be successful if change management is seen as optional. The effort must have senior leaders demonstrating their commitment to building an organizational capability. This support must be active, visible and sustained for the effort to gain the necessary traction and momentum.

A primary risk to the effort would be attempting to create an organizational capability simply through training. It is necessary but not sufficient to train members of the organization in change management. However, change management must also be attached to projects, its impact must be made visible and it must become commonplace and viewed as a "must have" rather than a "nice to have." For this to be achieved change management must be integrated in how projects are governed, including funding decisions, progress reviews, measurements, and resourcing and budgeting exercises. Project leaders must know that their sponsors expect change management on each initiative they fund.


Conclusions and Recommendations

Building an organizational capability in change management is not free, will not happen overnight and will take energy and commitment. However, with the velocity of change and the importance of realizing expected benefits from the numerous projects and initiatives our organization is undertaking, it is an essential move that we must make. To begin, we suggest formally chartering the Enterprise Change Management Project, assigning an Enterprise Change Management lead, and creating a team or task force to begin developing the solutions and plans that will increase our adaptability, agility and change capability.


Prosci ECM Suite

Released in 2012, the Prosci ECM Suite is unique in the marketplace. Based on benchmarking and development over seven years, the Prosci ECM Suite provides change management practice leaders with research, tools and processes for institutionalizing change management and building a true organizational capability.

ECM Boot Camp:

ECM Roadmap:

Prosci Change Management
Maturity Model Audit:

One-day workshop for creating your strategy and plans for institutionalizing change management. Learn more.

Upcoming sessions:

April 16, 2015 - Las Vegas, NV

May 12, 2015 - Chicago, IL

Sept 22, 2014 - Denver, CO

Oct 15, 2014 - Portland, OR

Download registration form

Contact us about an onsite Boot Camp

1. The What and Why
2. Prosci Change Management
Maturity Model Audit
3. Project ECM

Online instructional guide with a structured process and full set of tools for creating your strategy and plans for institutionalizing change management. Learn more.

24 downloadable tools, templates and worksheets and 18 sections of Prosci's benchmarking report.

Price: $479
Order now

Included as part of the materials of the ECM Boot Camp

Web-based self-assessment providing quantitative analysis to understand where your organization currently is on the path to developing a change management capability. Learn more.

Maturity evaluated by assessing 50 factors within five Capability Areas: Leadership, Application, Competencies, Standardization, Socialization

Price: $30/month or $300/year
Learn More

3 months of access is included as part of materials of the ECM Boot Camp









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Order online - secure server Order the Change Management Toolkit or Change Management Pilot for complete change management assessments, templates, guidelines and plans



Prosci Change Management Certification

"Amazing: these three days are going to save me
hundreds of hours and help me help my company
realize the benefits they seek."
Mike C., April 2011 participant

"I'm truly inspired!" Joe F., May 2012

"The most applicable training I have been to - ever!
Great, applicable training & usable tools."
Chelle, November 2012

"Excellent course. Well worth the investment of
time and money. Excellent job!" Sue A., July 2012


Program highlights:

  • Learn the methodology through practical application to your current project
  • Learn from experienced executive instructors
  • Become part of a change management community
  • Earn 2.4 CEUs, 24 PDUs and 23.5 HRCI recertification credits
  • Walk away with products and course materials worth over $1000

Download the certification program brochure

Upcoming sessions:

  • June 11 - 13, 2013: San Francisco, CA area - FULL
  • June 18 - 20, 2013: Chicago, IL area - FULL
  • June 18 - 20, 2013: Denver, CO area
  • June 25 - 27, 2013: Orlando, FL area - FULL
  • June 25 - 27, 2013: Washington, DC area - FULL
  • July 9 - 11, 2013: Denver, CO area - FULL
  • July 16 - 18, 2013: Chicago, IL area - FULL
  • July 16 - 18, 2013: San Francisco, CA area - TEAMS ONLY
  • July 23 - 25, 2013: Houston, TX area
  • July 23 - 25, 2013: Orlando, FL area
  • July 30 - Aug 1, 2013: Washington, DC area
  • July 30 - Aug 1, 2013: Portland, OR area

Visit the certification training page

Email a certification inquiry or call
+1-970-203-9332 to register today.

"Awesome! Best training program I have attended in my career!"
Ryan L., May 2012

"Best course I've ever takenů Incredible instructors and excellent material. Can't wait to use it!"
Kim P., August 2012

"This is the best training that I have ever attended. Now I understand what I need to do when I go back to the office and start to immediately apply what I've learned. Very organized and easy to follow. Great online resource and USB and hard copies."
Tamaho Q., July 2012

"Absolutely Awesome!!! 5 stars!" Brenda M., December 2012

"Excellent class - would recommend to anyone." Walt J., August 2012

"This is one of the best programs I have attended. Excellent faculty, outstanding material, and amazing use of experiential learning techniques. Attention to every little detail, comprehensive program, material, great planning, outstanding facilitation."
P. Ravi S., November 2012

"Excellent training, excellent content, extremely comprehensive addressing of CM concepts & practical approach. Best instructors ever!!!"
Panos P., December 2012

"The best training class I have had in years. Goes way beyond the strategy and framework and focuses on real world problems and the tools to solve them."
- Jennifer J., April 2009

"I gained so many skills in such a short amount of time. This training will impact not only my own ability to manage change, but impact our larger organization."
- Kim W., January 2012

"This is the best training class I've ever attended."
- Abby D., April 2011

"This was the most effective and engaging course I've ever taken. I feel that I can truly use this knowledge in my personal and professional life immediately."
- Lisa S., February 2009

"This is exactly what I was hoping for - a hands on program that would allow me to absorb the concepts by relating them to a current business project."
- Lisa C., November 2010

"Awesome - truly one of the most beneficial programs I have ever attended - immediate application on the job!"
- Robin S., March 2009

"This program absolutely over-delivered my expectations. I now feel more prepared and better equipped to do my job."
- Paul S., January 2009



Offerings for applying Prosci's change management methodologies:


  • Prosci's site licenses are a great solution for building change management capabilities and competencies throughout your organization. With a site license, you can customize and integrate Prosci's world-leading research and methodologies to fit your organization and begin building the individual competencies necessary for true change capability. Contact a Prosci Account Manager at +1-970-203-9332 or to discuss your change management needs and how Prosci's research-based, holistic, easy-to-use solutions can work for you.


  • Change management certification ($2800) - attend Prosci's 3-day certification program where you bring your own current change project to the session and learn to use Prosci's tools through practical application - taught by former fortune 500 executives at locations across the US - includes over $1000 in products, including the Best Practices in Change Management benchmarking report, the Change Management Toolkit and the Change Management Pilot Pro 2012
  • Train-the-trainer ($3500) - learn how to teach Prosci change management training programs in your organization
  • Onsite training - bring Prosci to your location for 3-day certification programs, 4-6 hour executive briefings, 1-day manager programs or 1-day employee programs - call +1-970-203-9332 for more information

Methodology tools:

  • Change Management Toolkit ($389) - hardcopy 3-ring binder presenting the Prosci Change Management Methodology, includes templates, checklists and assessments for managing the people side of change (includes USB)
  • Change Management Pilot Pro 2012 ($489) - online tool including the Prosci Change Management Methodology, eLearning modules and downloadable templates, assessments, presentations and checklists
  • Change Management Guide for Managers and Supervisors ($209) - tools to help supervisors engage and coach their direct reports through change
  • PCT Analyzer ($149/$349) - web-based tool for collecting PCT Assessment data, analyzing results, identifying risks and developing action steps

References and books:

  • Best Practices in Change Management benchmarking report ($289 / quantity discounts available) - journal-style report with lessons learned and best practices from 650 participants, presented in an easy-to-use format - reads as a checklist of what to do and what not to do
  • Change Management: the people side of change ($18.95 / quantity discounts available) - a primer for anyone involved in organizational change that addresses why manage change, individual change management and organizational change management
  • ADKAR: a model for change ($18.95 / quantity discounts available) - the definitive work on the Prosci ADKAR® Model
  • Employee's Survival Guide to Change ($14.95 / quantity discounts available) - a handbook to help employees survive and thrive during change, answers frequently asked questions and empowers employees to take charge of change



*** Prosci also offers leadership packages - groupings of products at discounts that offer you some of the most helpful and common combinations of Prosci change management resources



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Email a Prosci analyst or call 970-203-9332 with questions about the methodology, its application, or finding the right resources to support your change management activities.




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