Prosci's change management case study
Building Change Management Competency
at Ashland Inc.
A five-year story of the evolution and development of change
management at Ashland.
The following case study and associated interviews follow
Ashland’s deployment of change management through the eyes of their key
business leaders and change practitioners.
Ashland Inc. is a FORTUNE
500 diversified chemical company providing innovative products, services
and solutions to customers around the globe. Ashland has sales and
operations in the United States and in more than 100 countries
worldwide. Ashland Inc divisions include: Ashland Performance Materials,
Ashland Distribution, Valvoline and Ashland Water Technologies.
The case study
In 2002, Ashland earnings were off track, operating costs were high
and redundancy was present throughout the business groups. The net
result was lower than expected share value. Ashland’s then Senior VP of
HR believed the root cause was a change-averse organization. “We didn’t
have capability, competency or desire. Change was not something we did
well. We would mandate that we would do something different and call
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The Change Management Learning Center is
starting a new case
study series this year.
Email a Learning Center editor if you are interested in
contributing a case study to this exciting new
Tools for applying change management:
management certification ($2100) - 3-day program where you bring
a project you are working on and apply all of the assessments and
tools as you learn them - taught by former Fortune 500 executives at
locations across the U.S.
- Best Practices in Change Management
benchmarking report ($289) - journal-style report with lessons learned and best practices
from 650 participants, presented in an easy-to-use format - reads as
a checklist of what to do and what not to do
Change Management Toolkit ($389) - hardcopy 3-ring binder presenting
Prosci's change management methodology; includes templates, checklists
and assessments for managing the people side of change (includes USB drive)
Management Guide for Managers and Supervisors ($189) -
tools to help supervisors engage and coach their direct reports
through change (includes 4 copies of the Employee's Survival Guide)
Management Pilot 2008 ($449) - online tool including Prosci's change
management methodology, eLearning modules and downloadable templates,
assessments, presentations and checklists
Change Management Pilot Professional 2008 ($559) - the content of the
Change Management Pilot plus additional benchmarking data and an
online version of the Change Management Guide for Managers and
Change Management: the people side of change ($18.95) - a primer for anyone
involved in organizational change that addresses why manage change,
individual change management and organizational change management
Employee's Survival Guide to Change ($14.95) - a handbook to help
employees survive and thrive during change; answers frequently asked
questions and empowers employees to take charge of change
*** Prosci also offers
leadership packages - groupings of products at discounts that
offer you some of the most helpful and common combinations of Prosci
change management resources
Email this page to a friend
Email a Prosci analyst or
call 970-203-9332 with questions about the methodology, its application, or finding the
right resources to support your change management activities.