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Top trends in change management
2009 edition of Best Practices in Change Management

 

Prosci's 2009 edition of the Best Practices in Change Management benchmarking report is the most complete body of knowledge available on change management. The 2009 study is the sixth benchmarking effort Prosci has conducted over the last twelve years. The objective of this study is to uncover lessons learned from practitioners and consultants so current change management teams can benefit from these experiences - it is a forward looking, action-oriented report aimed at improving your change management work.

 

This tutorial shares the top ten trends in the field of change management. The list of trends in the 2009 study was similar to those in the 2007 study. The number one trend remained the same - but the the number two and three trends in the 2009 study moved up significantly on the list compared to 2007. This tutorial shares the top ten trends and a simple assessment you can use to evaluate how well your organization is tracking with the trends.

 

 

Top trends in change management

Participants in the 2009 study identified the trends they had seen in “change management” in their organization. By nearly a two-to-one margin, the top trend was a greater awareness of the need for change management, mirroring the results in the 2007 study. The second most cited trend, again by a fairly significant margin, was the building of change management competencies across the organization. The top ten trends identified by 2009 participants were:

1

A recognition of the need for change management

Overall, participants saw a greater understanding of and appreciation for the role of change management. Organizations and project-focused employees saw change management as important and as a needed aspect of any change project. Change management was identified as a key contributor to project success. There was a wider appreciation of the role change management played in contributing to return on investment (ROI) and benefit realization of projects; it was viewed as essential. A number of participants also commented on the growing interest and attention by senior leaders.

What participants said:
“Awareness that change management is an important success factor for project management.”  
“Growing recognition of importance to successful ROI.”  
“Acknowledgement that the investment in change management on the front end of a project will pay off in the end.”
 

2

Change management competency building

Viewing change management as an emerging and necessary competency moved up from number five on the trends list in 2007 to number two in the 2009 study. Participants indicated more demand for training and knowledge around change management, as well as more widespread competency building programs. Change management competencies were becoming evident in senior leadership levels and front-line management levels.

What participants said:
“Recognition of managing and leading employees as a leadership capability.”
“Growing awareness of relatively new competence.”
“Appreciation of specific change skills.”
 

3

Dedication of resources for change management

Participants identified the use of dedicated resources focused on change management as a key trend in their organization. Project leaders were more likely to appoint change management resources to support their change initiative, and change management specialists were being identified and developed within the organization.
 

4

Use of change management tools

The fourth most-cited trend was a greater adoption of change management tools, processes and methodologies. Participants indicated that change management and its application was becoming more consistent and formalized in their organization. The use of more structured and formal processes was number two in the list of trends in the 2007 study.

What participants said:
“The appetite for a methodology is increasing.”
 

5

Application of change management on projects

Participants commented that change management resources were now sought out by project teams, rather than looking for projects to support as they had done in the past. Project teams were bringing change management resources on board earlier in the project, during the planning phase, and were considering people-side issues earlier. Several participants indicated that change management had become a requirement and that no major projects moved forward without change management.

What participants said:
“We are being asked to join projects rather than asking.”
“People have started accepting the behaviour change as [a] key ingredient for project planning.”
 

6

Project management and change management integration

Integration of change management and project management moved down several spots from the 2007 study in the list of top trends. Participants commented on the partnership, alignment and involvement in the planning process that was taking place with the project management and change management functions.
 

7

Change saturation

As evidenced by other findings in the study, organizations were increasingly facing a point of change saturation. The recognition of this condition and an increasing pace of change were highlighted as emerging trends. One participant noted the “change avalanche” the organization was experiencing.
 

8

Standard change management approach

More organizations were establishing a standard change management methodology for the entire enterprise.
 

9

Establishment of a change management group

Some organizations were creating and staffing a change management function in the organization, sometimes called the Change Management Office (CMO). Advances were made in staffing this group which centrally supported change management and change management training efforts. A number of participants indicated they were currently trying to decide where this group would reside in the organization.
 

10

Management of the portfolio of change

Several participants indicated that their organizations were making progress in understanding the people impact across the multiple projects underway. Participants mentioned steps including managing the portfolio of change, tracking projects, mapping future changes and prioritizing projects based on the change load.
 

 

 

Top Trends Assessment

Below is an assessment on the top ten trends from Prosci's 2009 edition of Best Practices in Change Management - see how your organization is performing by scoring each of the trends (in the left hand column) using the assessment criteria (in the middle column) and entering your score in the right hand column. A total score is calculated at the bottom of the assessment.

* The tool below is a simple calculator. No data is captured or transmitted.

Trend: Assessment:

Score

1. A greater recognition of the need for change management – seen as critical to success and contributor to ROI 1: No recognition
2: Some recognition
3: Complete recognition
2. Change management competency building – more knowledge and training opportunities at all levels 1: No competency building programs
2: Some competency building programs
3: Extensive competency building programs
3. Dedication of resources for change management – assigned on projects and identified in organizations 1: Resources not assigned
2: Resources occasionally assigned
3: Resources dedicated for all projects
4. Use of methodology and tools – structured approach to the people side of change 1: No use of methodology or tools
2: Occasional use of methodology or tools
3: Comprehensive use of methodology or tools
5. Application on projects – sought out and brought in rather than looking for projects to support 1: No projects applying change mgmt
2: Some projects applying change mgmt
3: All projects applying change mgmt
6. Integration with project management – creating partnerships at the project and methodology levels 1: No integration occurring
2: Some integration
3: Full integration
7. Change saturation – feeling the consequences on various levels of having too much change occurring 1: Not addressing saturation
2: Some attention paid to saturation
3: Actively working to manage saturation
8. Standard change management approach – sends strong message and increases consistency and efficiencies 1: No standard approach in the org
2: Movement toward a standard approach
3: Standard approach adopted and shared
9. Establishment of a change management group – organizational structure to support change mgmt 1: No group established or progress made
2: Working toward creation of group
3: Change mgmt group established
10. Management of the portfolio of change – tracking, managing and prioritizing competing initiatives 1: No work on managing the portfolio
2: Initial steps taken on portfolio mgmt
3: System in place for managing portfolio
 

TOTAL SCORE:  

 

Scores between 25 and 30 indicate that your organization is ahead of the trends. Scores between 20 and 24 indicate that your organization is on track, and scores below 20 indicate that you are behind the trends. Also, be sure to look at individual scores to see which areas you need to focus on going forward.

 

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2009 edition of Best Practices in Change Management now available

The 2009 edition of Best Practices in Change Management is a one-of-a-kind benchmarking report detailing how to succeed at managing the people-side of change. The report builds on Prosci's six longitudinal studies (2009, 2007, 2005, 2003, 2000, 1998) and presents hard-hitting data and action steps for succeeding at change management.

Find out more:

Report overview

Full Table of contents

Participants list

Best Practices Roundtable
Discussion Guide

 

“The 2009 report presents the most complete body of knowledge available on change management. Each successive study builds on the foundation of what makes change successful from a people side perspective and what should be done differently to improve implementation. For a practitioner, this new report is an essential how-to guide for succeeding at change management.”
  -  Tim Creasey, Prosci Director of Research and Development

 

Report by the numbers:

  • Sixth Longitudinal study
  • 575 Participants
  • 112 Pages
  • 65 Countries
  • 25 Sections
  • 65 Figures
  • 11 Tables

 

Order now - $289 (quantity discounts available)

 

Report sections:

  • Tables and figures
  • Executive overview
  • Greatest contributors to success
  • Greatest change management obstacles
  • What to do differently on the next project
  • Change management effectiveness
  • Methodology
  • Change management activities
  • Change management team and structure
  • Resources and budget
  • Sponsor role
  • Sponsor activities
  • Managers and supervisors
  • Communications
  • Training
  • Resistance
  • Reinforcement and feedback
  • Consultants
  • Project mgmt and change mgmt integration
  • Change readiness
  • Justifying change management
  • Enterprise Change Management
  • Change saturation and portfolio management
  • Change management trends
  • Participant demographics
  • Project profiles

 

“Given the economic climate and vast amount of change within organizations, business leaders and government leaders need to be able to learn from others to succeed at change. The 2009 benchmarking report provides the most comprehensive view of what effective change management looks like and the specific activities project teams must complete to build engagement and support for change efforts.”
 
-  Adrienne Boyd, Prosci Chief Operating Officer

 

 

 

 


 

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