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Applying best practices in change management
2008 Kickoff Series

As the new year begins, Prosci and the Change Management Learning Center are excited to release a three part series focused on launching effective change management programs for your upcoming projects. The three tutorials in the 2008 Kickoff Series will examine specific steps you can take to ensure your projects meet their objectives by effectively managing the people side of change.

  • Module 1 - Applying best practices in change management
  • Module 2 - Positioning the project for success - the Prosci PCT Model
  • Module 3 - Developing a solid change management strategy

 

Actions you can take to prepare your change management program:

 

Applying best practices in change management

The findings in the 2007 Best Practices in Change Management benchmarking report read like a checklist of what to do, and what not to do, when implementing change in your organization. By collecting and analyzing the stories of over 420 project team leaders and members, a comprehensive set of lessons learned emerged that can be immediately applied to your upcoming projects in 2008. For this tutorial, we will look at the findings from only one section: the greatest contributors to overall success. How do your pending projects stack up? Jump straight to the best practices audit.

 

Top 5 contributors to overall success

Below are excerpts from the 2007 Best Practices in Change Management benchmarking report identifying the top five overall contributors to program success. As you think about a project you are currently working on, ask yourself to what degree you are fulfilling these best practices. Following the list is a best practices audit you can complete to find a score for your project.

1. Active and visible executive sponsorship

Consistent with the findings from Prosci's previous four studies, active and visible executive sponsorship ranked as the number one success factor for change management programs, with participants citing this factor four times more frequently than any other area. Participants cited the need for senior business leaders to be accessible, knowledgeable about the change, committed and involved. According to participants, active and visible executive sponsorship included: 1) Proactive identification of key stakeholders to build a sponsorship coalition;  2) Direct communications with employees to build awareness of the need for change and to share the organization's vision and objectives; 3) Visibility and accessibility throughout the entire project.

Resources to support #1: The Best Practices in Change Management report includes detailed action lists that describe what sponsorship really means. In the hardcopy Change Management Toolkit and online Change Management Pilot 2008, you will find a sponsor competency assessment, sponsor assessment diagram guidelines and templates for developing a sponsor roadmap.

2. Structured change management approach

Participants cited the use of a structured change management approach along with a detailed change management plan as a key contributor to their success. Study participants cited the need for practical change management knowledge and a well-orchestrated program.

Resources to support #2: Prosci's hardcopy Change Management Toolkit and online Change Management Pilot 2008 present the research-based 3-phase change management process of Preparing for change, Managing change and Reinforcing change. Each include complete sets of assessments and templates that make it easy to create comprehensive change management strategies and plans for an upcoming project. Read more about Prosci's methodology.

3. Frequent and open communications around the need for change

Frequent and open communications included regular information sharing that established a clear and compelling reason for the change. This included identifying impacted groups, building awareness of the need for change and sharing the costs or risks of not changing. Participants cited the need for a "clear line of sight" to the business strategy that was consistent and easy to understand. Study participants also emphasized the need to share how the change benefits the organization and end-users.

Resources to support #3: The Best Practices in Change Management report includes findings on effective communications and key messages to communicate. The hardcopy Change Management Toolkit and online Change Management Pilot 2008 include communication plan guidelines and templates.

4. Dedicated resources for change management

Dedicating resources to change management included the assignment of resources trained in change management for planning and implementation. In some cases, for large change projects, study participants indicated the need for change management resources to be assigned by function and by region in order to have change management expertise onsite and local to the community impacted by the change.

Resources to support #4: Prosci's 3-day change management certification program is a highly interactive environment for learning change management principles while you apply the methodology to a project you bring from work. Prosci's methodology includes steps for designing and preparing the change management team.

5. Employee participation

Employee participation included many types of involvement by employees, particularly focus groups and other activities that allowed employee input to the design of the change. Study participants cited the need for proactive interactions that fostered feedback and resulted in enthusiastic and motivated employees. Customer input was also cited as an important element for successful change management programs.

Resources to support #5: Employee participation will depend on the project and the unique solution that is being developed. The final phase of the methodology (Reinforcing change) presented in the hardcopy Change Management Toolkit and online Change Management Pilot 2008 includes suggestions for evaluating compliance and measuring change adoption.

 

 

Prosci Best Practices Audit

The Prosci Best Practices Audit presented below is based on the greatest overall contributors to success in the 2007 Best Practices in Change Management benchmarking report. Think about an upcoming change in your organization and complete the assessment below to see how well your change management program aligns with best practices. Score each factor on a 1 - 5 scale:

1 = Strongly disagree
2 = Disagree
3 = Neutral
4 = Agree
5 = Strongly agree

* The tool below is a simple calculator. No data is captured or transmitted.

 

Prosci Best Practices Audit calculator

Active and visible executive sponsorship
The project has an executive sponsor identified who is at the right level.
The executive sponsor has a solid understanding of his or her role.
The executive sponsor is ready, willing and able to participate actively and visibly throughout the entire project.
The executive sponsor is ready, willing and able to build a coalition with key business leaders and managers.
The executive sponsor is ready, willing and able to communicate directly with employees.
Structured change management approach
A holistic, structured change management approach has been selected and applied.
A detailed change management strategy is being developed.
A complete set of change management plans are being created.
Change management activities are being integrated into the overall project plan.
Change management activities are scheduled to begin at the initiation of the project.
Frequent and open communications around the need for change
A communications plan is being created that identifies and segments impacted groups.
The communication plan utilizes preferred senders of change messages.
The need for change and the risks of not changing are central in the communications plan.
Communications sharing how the change benefits the organization and end-users are being prepared.
Dedicated resources for change management
The project has an identified and dedicated resource focusing on change management.
Change management resources are available throughout the entire project - from planning through implementation.
Change management resources are adequately trained.
Employee participation
Employees have been given input into the design of the solution.
Systems are in place to proactively gather feedback.
Metrics and measurements are created to evaluate employee adoption of the change.

 

Change management best practices audit score

 

Score interpretation

Scores

Interpretation
80 - 100 You are doing a good job of applying change management best practices on your project. According to data on change management effectiveness, projects with scores of 80 - 100 are more likely to meet their objectives and finish on schedule.
60 - 79 There is work to be done. While you are doing okay on some of the factors, the change management program overall is not performing at a level that would ensure project success.
under 59 Immediate and significant work is required to get the project on track. Research shows that projects with ineffective change management face more resistance, experience more barriers and surprise obstacles and are less likely to meet their objectives. 

 

 

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Resources for bringing change management best practices into your projects

If you are looking for: Then try:
* Research on effective change management Prosci's 2007 Best Practices in Change Management benchmarking report shares lessons learned and findings from 426 organizations in 59 countries. The most comprehensive report of its kind, Best Practices in Change Management presents what to do and what not to do on a number of topics ranging from communication to resistance management to manager engagement.
Overview  |  Table of contents  |  Participant list  |  Interactive TOC
* A structured change management methodology Prosci's research based methodology is available in the hardcopy Change Management Toolkit (3-ring binder with USB drive) and the online Change Management Pilot 2008 (access from any web-browser). These products present step-by-step guidelines for creating a change management strategy and the associated customized change management plan. Each are complete with over 30 templates and assessments.
Change Management Toolkit  |  Change Management Pilot 2008
* Change management certification Prosci offers open enrollment 3-day certification programs at locations across the United States, or you can bring the program onsite for your organization. During the 3 days, participants learn the foundations of change management and are involved in an intensive workshop where they create a 15 minute change management strategy at the session. Each time you learn a tool, you apply it to the project you bring. -- "Very easily the best, most educational learning experience in which I have ever participated." Chris T.
Change Management Certification Program

 

 

 

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Tools for applying change management:

  • Change management certification ($2100) - 3-day program where you bring a project you are working on and apply all of the assessments and tools as you learn them - taught by former Fortune 500 executives at locations across the U.S.
  • 2007 Best Practices in Change Management benchmarking report ($249) - journal-style report with lessons learned and best practices from 426 participants, presented in an easy-to-use format - reads as a checklist of what to do and what not to do
  • Change Management Toolkit ($349) - hardcopy 3-ring binder presenting Prosci's change management methodology; includes templates, checklists and assessments for managing the people side of change (includes USB drive)
  • Change Management Guide for Managers and Supervisors ($189) - tools to help supervisors engage and coach their direct reports through change (includes 4 copies of the Employee's Survival Guide)
  • Change Management Pilot 2008 ($449) - online tool including Prosci's change management methodology, eLearning modules and downloadable templates, assessments, presentations and checklists
  • Change Management Pilot Professional 2008 ($559) - the content of the Change Management Pilot plus additional benchmarking data and an online version of the Change Management Guide for Managers and Supervisors
  • Change Management: the people side of change ($18.95) - a primer for anyone involved in organizational change that addresses why manage change, individual change management and organizational change management
  • Employee's Survival Guide to Change ($14.95) - a handbook to help employees survive and thrive during change; answers frequently asked questions and empowers employees to take charge of change

 

*** Prosci also offers leadership packages - groupings of products at discounts that offer you some of the most helpful and common combinations of Prosci change management resources

 

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Email a Prosci analyst or call 970-203-9332 with questions about the methodology, its application, or finding the right resources to support your change management activities.

 

 


 

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